1. Overview of the automotive stamping die industry

　　In the mold downstream industry, the automobile manufacturing industry uses a large amount of molds. In the developed countries of the United States, Germany, and Japan, the output value of the automobile mold industry accounts for more than 40% of the output value of the entire mold industry, and about 1/3 of the total in my country. Mold products serve the automobile manufacturing industry. Generally, more than 1,000 to 1,500 sets of molds are needed to produce an ordinary car, accounting for about 40% of the output value of all molds required for vehicle production. Automobile stamping dies have the characteristics of large size, complex working surface and high technical standards, and are technology-intensive products. With the advancement of technology and the improvement of equipment level, multi-station dies and progressive dies that can reduce costs and improve production efficiency are gradually used in the design and manufacture of automobile stamping dies, and become the development direction of automobile stamping die manufacturing technology.

　　2. Global automotive stamping die market prospect and demand analysis

　　The development of the automobile stamping die industry is closely related to the development of the downstream automobile industry. The steady and rapid development of the downstream automobile industry will greatly promote the development of the automobile stamping die industry. The steady and rapid development of the automobile industry has created a good environment for the development of the automobile stamping die industry. In the production process of automobiles, more than 90% of the parts need to be formed by molds. A country's automobile production reflects the overall situation of the country's required automobile molds to a certain extent. After the financial crisis in 2008, the production of traditional automobiles such as the United States, Germany and Japan recovered moderately. However, according to the forecast of HIS, an emerging vehicle research institution such as China, India and Brazil, the growth rate of global light vehicle production will reach 3.6% from 2014 to 2020. %, of which the growth rate of developing countries will reach 5.7%, and the growth rate of developed countries will remain at about 1.2%. The steady and rapid development of the downstream automobile industry has created a good environment for the development of the automobile stamping die industry.

　　3. Industry development trend

　　(1) The domestic middle and low-end automotive stamping die market is relatively saturated, and the pace of localization in the high-end market is accelerating.

　　In recent years, the number of automobile stamping die manufacturing enterprises in my country has continued to increase, and the production capacity has also increased accordingly. However, most of the industry is small and medium-sized enterprises, with limited investment in equipment and research. They mainly produce low-end stamping die products with low technical requirements, resulting in The supply of the low-end automotive stamping die market is relatively saturated, and the competition is fierce, while the domestic self-sufficiency rate of the high-end market is still low, only about 60%. Some of the domestic leading automotive stamping die manufacturers, through the introduction of foreign advanced production equipment and technology, strengthen technology research and development and production process innovation to upgrade the mold products to a new height, realize the design and manufacture of C-class automotive stamping dies, large-scale progressive Die made a substantial breakthrough, successfully developed a 6M large-scale progressive die, competed with international manufacturers in all aspects in the high-end automotive stamping die product segment market, promoted the rapid development of the import substitution market, and further accelerated the pace of localization of dies . Self-owned brand automakers such as Chery, Great Wall, and Brilliance have successively shifted the complete vehicle molds required for automobile development from imports to domestic procurement, while Volkswagen, General Motors and other joint venture auto companies have also begun to shift high-end automotive stamping dies to domestic procurement. The localization of high-end automotive stamping dies has further expanded the market demand for domestic automotive stamping dies.

　　(2) The professionalism and commercialization of domestic automobile stamping die production have been further improved.

　　Due to the historical reasons for the development of my country's automobile industry, most of the domestic automobile stamping die enterprises have developed by relying on automobile manufacturers, and they regard providing mold support for automobile OEMs as a priority, which has led to the establishment of automobile stamping die support as a priority, resulting in the lack of specialization and division of labor among automobile stamping die enterprises. Strong, low degree of marketization and social procurement. During the "Eleventh Five-Year Plan" period, my country encourages the automobile stamping die industry to develop towards specialization and commercialization in terms of policies, encourages the separation of main and auxiliary parts, and makes mold production from subsidiary to independent. More and more subsidiary mold companies increase their proportion of external orders. Or reorganize into an independent mold enterprise. At present, social procurement molds account for only about 45% of the molds produced in China every year. In the future, the social procurement level of more than 70% of foreign molds will be further improved.

　　(3) Automobile stamping die manufacturers extend to the downstream industrial chain.

　　With the rapid development of the automotive stamping die industry, the technical level of the industry has improved rapidly, and the competition has intensified accordingly. The simple design and manufacturing model can no longer meet the needs of market competition. chain extension, establish a stamping production line, and directly produce automotive stamping parts for customers with the molds produced. Established a long-term and stable cooperative relationship, direct supply of stamping products can better serve automobile manufacturers; second, direct production of auto parts with molds produced for customers can effectively reduce production costs and improve production efficiency; third is scale advantage Obviously, automotive stamping dies are customized products, while automotive stamping parts can be mass-produced continuously to increase the production scale of enterprises. Based on the above considerations, the business scope of major manufacturers in the automotive stamping die industry has a tendency to extend to the downstream industrial chain, actively cooperate with automobile manufacturers to provide "integrated" molds and product services.

　　(4) Wide application of progressive die

　　Stamping parts with complex shapes, especially some small and medium-sized complex stamping parts that require multiple stamping dies to be punched sequentially according to the traditional process, are increasingly formed by progressive dies. About 30% - 40% of automobile stamping parts in developed countries have been produced by progressive dies, while the proportion of progressive dies in stamping dies for auto parts in my country is only about 10%. Progressive dies will be one of the mold products developed in my country one.